Marketing Associate II

Location: New York
Posted on: November 18, 2024

Job Description:

Marketing Operations Contractor

Our client is looking for a strategic, imaginative and results-oriented marketer to join its Media Group. You will be responsible for shaping and driving all media programs for client where we bring passion and excitement to the client?s brand, get more people to think, talk about client and ultimately use client more often.

We want someone with a proven track record of driving ROI, customer acquisition, and deep user engagements through innovative media programs. We love big thinkers who aren?t afraid to take calculated risks and who look to achieve success in unexpected ways. You will be expected to imagine great things to inject energy into our brand, but also have the sensibility and the conviction to bring those big ideas to reality with tangible results.

The Marketing Operations Specialist is responsible for the successful management of campaigns, partnering with both internal/external to deliver smart direct marketing recommendations and strategy. The people hired into this role will be an integral part of the overall team?s success.

Responsibilities

? Work with internal groups to build campaigns that drive revenue and impact on both perception and user behavior

? Manage the set-up process for new ad campaigns, including integration, uploading, scheduling, launching, tracking, and reporting

? Obtain creative materials from internal and external parties (advertisers/agencies), ensure all advertising assets are accurately captured

? Manage the ad test & QA process, ensuring ads display properly and the creative meets specs, and click-through works properly

? Work with Media Strategist to monitor, revise, and optimize ad campaigns to ensure full delivery and achieve optimal creative performance

? Troubleshoot and communicate with Media team and external parties (agencies) on creative and operational campaign performance issues as well as inaccuracies or problems, and provide suggestions on how to solve

? Generate and analyze internal and 3rd party reports

Requirements

? Bachelors degree

? 3+ years experience in digital ad operations in either a trafficking or sales support role

? Familiarity of 3rd party ad serving networks

? Demonstrated track record of driving both brand affinity and user response/engagement through media programs

? Ability to work as part of a team as well as independently to recognize, troubleshoot, and solve problems. Critical thinking and common sense are essential to success in this role

? Proven capability in managing projects, meeting deadlines, and juggling requests

? Solid experience in managing clients and setting appropriate expectations

? Candidates should be comfortable interpreting marketing data and working with numbers

? Superb program management skills and attention to detail

? Ability to thrive in an extremely fast-paced and dynamic environment

We are an equal employment opportunity employer and will consider all qualified candidates without regard to disability or protected veteran status.

Keywords: , Bridgeport , Marketing Associate II, Sales , New York, Connecticut